I am an experienced online casino strategist with over six years of hands-on expertise managing commercial promotions, homepage real estate, and revenue optimization for four flagship online casinos and three white-label brands operating in international, unregulated markets.
Casino tableSlots jackpot
My specialization is in strategic positioning, negotiations, and transforming casino homepages into high-performing commercial assets that drive measurable uplift in game visibility and monthly GGR.
I bring a 20-year professional background spanning Wall Street, digital media, mobile advertising, and ad-tech, including senior roles across Los Angeles, New York, and Israel. I began my career in finance in New York before transitioning into digital and mobile marketing, where I spent over a decade leading strategic marketing, partnership development, business expansion, and commercial negotiations.
Wall Street
Started my career on Wall Street, New York
My career advantages are rooted in deep industry relationships—built and maintained over many years—which allow me to secure better placement deals, exclusive launches, and advantageous terms for the casinos I manage. Because I represent multiple operators, I am able to leverage scale and volume to negotiate stronger rates and win-win promotional structures with game providers.
Partnership
I combine strategic vision with attention to detail, commercial creativity, and a strong analytical focus. I am a confident negotiator who understands both the business incentives of operators and the goals of suppliers, enabling me to consistently deliver profitable, balanced outcomes.
A proven history of delivering measurable results in casino marketing, brand strategy, and revenue optimization.
Whether you’re launching a new game, restructuring homepage promotions, or looking to improve commercial performance, let’s discuss how I can help.
